Video is easy to consume, engages people like no other medium and businesses are tapping into this now.
Cisco predict that by 2020 video will account for 82% of all consumer internet traffic, up from 70% in 2015.
PwC forecast that online video will be the fastest growing of all forms of advertising, with digital video advertising on social networks and news websites in the UK growing by nearly 25% each year over the next five years.
Nielsen claims 64% of marketers expect video to dominate their marketing strategies in the near future.
When it comes to potential reach, video is in a league of its own. YouTube gets more than one billion unique visitors every month. One in three Britons view at least one on-line video a week – that’s a weekly audience of more than 20 million people in the UK alone.